Loden jacket or leggings, airport or festival, routine or freedom? The motto of the European Fashion Award - FASH 2009 was "New Diversity". It is an annual design competition held by the Stiftung der Deutschen Bekleidungsindustrie - SDBI (German Fashion Industry Foundation). A jury of international, experienced experts from design, industry, marketing, media and retail selected the winners from 101 entries of nine countries according to specific criteria. The award ceremony was held on February 1st at the international sporting goods exposition ispo winter 09 in Munich.
The 1st Prize in the category "Students" went to Marcel Lunkwitz und Julia Muller (Burg Giebichenstein - University of Art and Design Halle) for their innovative and emotion-charged men's collection "Where the clouds are like headlines". Ilona Zaytseva (University Pforzheim), who was also among the winners in 2008, received 2nd Prize with her high-quality, autonomous collection "Hoolifans".
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